Zenlaw

Tame the Legal Chaos

Hero

Working for Zenlaw, a legal tech startup, I developed a full brand and product design system to launch its document and project-management platform. I designed the logo, visual identity, color palette, typography, and custom illustrations/icons; led website and UI/UX design; produced reusable assets and launch materials; and authored a detailed brand book. The work emphasized clarity, openness, and vibrant color to refresh the typically dull experience of legal software.

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The full color palette emphasized a light white color as the primary color to emphasize the important of white space in the branding.
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The primary palette focused on vibrant and classic blue tones to lean toward traditionalism.
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A secondary palette provided options for accent colors that softened the blue tones.
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A tertiary pastel palette allowed for limited application in paid media to provide variety and prevent visual fatigue in advertisements.
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Logo Design & Brand Identity for Zenlaw

  • Designed a distinctive logo and supporting brand system to establish Zenlaw’s professional yet approachable character.
  • Defined layout rules, spacing, and treatments for consistent use across marketing and product touchpoints.

Color Palette & Typography

  • Selected a vibrant, modern color palette and versatile type hierarchy to counter the traditionally drab feel of legal software while maintaining trustworthiness.

Typography

  • A modern typeface legible on digital platforms was selected as the main heading typeface. It still retained traditional serif details.
  • A simpler geometric sans was paired with the main heading font and used for most other text.

Illustration & Iconography

  • Directed a clean, minimal illustration style and designed a custom icon library to enhance clarity and user engagement throughout the product and website.

Website Design

  • The website carried over the design language and visuals with clear calls to action.

User Interaction & Interface Design

  • Created the product UI, focusing on intuitive navigation, lightweight visuals, and responsive layouts tailored to law-firm workflows.

Brand Guidelines & Design Language

  • Delivered a full suite of launch assets: templates, graphics, and reusable interface components to ensure design consistency as the product scaled.
  • The base pattern was created from the terminals of the logo design.
  • Authored a comprehensive brand book detailing color usage, typography, logo specifications, illustration standards, and UI principles to support future growth.

Outcome

Zenlaw debuted with a polished, unified presence that positioned it as a modern, user-friendly alternative in the legal tech market. The clear, colorful brand and thoughtfully designed interface set a new tone for how law-firm software can look and feel.